The search engine optimization process is comprised of many steps. First we select the best keywords for you that will generate the most targeted traffic to your site..   Then we optimize the code behind each one of your web pages.  This is called meta tag and title tag optimization.  Then we go on to link generation where we get relevant links from other peoples websites back to your site.  The next step is content generation.  The search engines place a large amount of weight on the content, or words that are on your site.  We carefully choose each and every word that we place on your website to ensure there is just the right ratio of your keywords.  Finally we offer analysis and reporting which show you how your rankings improve over time.  metrix are a collective scorecard which help us know how to stay ahead of your competition.  A national search engine optimization firm should utilize only ethical, or white hat seo practices, so that you have a long term sustainable advantage.